About

I am an Associate Professor of Marketing at John Molson School of Business, Concordia University and a research associate at the David O’Brien Centre for Sustainable Enterprise. I was the 2011 recipient of Petro Canada Young Innovator Award in the Strategic Research Cluster “The Person and Society,” and 2012 recipient of the Sidney J. Levy Award.

I research consumption. My current interests are places, exchanges and taste. I use a sociological lens to frame my inquiries. On a practical level, my work has applications to product, service and space design, branding, social media use, sustainability and secondary markets.

My work has been funded by Social Sciences and Humanities Research Council of Canada, Fonds Québécois de la Recherche sur la Société et la Culture, Association for Consumer Research, Marketing Science Institute, and was featured in the Harper’s Magazine, Wall Street Journal, Globe and Mail, WIRED, Psychology Today,  Montreal Gazette, Vancouver Sun, Ottawa Citizen, Calgary Herald, The Star Phoenix, Canada.com, Le Devoir, L’Actualite, La Presse, Miller Mc-Cune (now called The Pacific Standard), Wisconsin Public Radio, CBC Radio, The Fader, Profit Magazine, Flavorwire, Isthmus Magazine, Yahoo News, LiveScience, numerous blogs and this music video by the Finnish electronica band The Cup (the hippest point of my existence!-ok maybe after Harper’s).

Please note that I am on sabbatical until June 2015.